




1916
Ben Santi, a Swiss immigrant, arrives in Merced and finds employment at a local dairy.
1919
Santi purchases the dairy (in lieu of back wages owed him) and changes the name to Merced Dairy.
1933
With the repeal of Prohibition, the business expands adding the distribution of beer and wine. The beer and wine are split off under the business name, Ben Santi, Beer & Wine.
1948
Don Stewart marries Betty Santi and joins the family business.
1950
The hot selling beer is Lucky Lager and the business name is changed to Lucky Distributing Company.
1954
Anheuser-Busch is added to the distribution.
1963
Delta Distribution Co. in Modesto is purchased.
1966
With the increasing popularity of Budweiser, Lucky Distribution changes its name to Sierra Beverage Company.
2007
Delta Brands in Modesto and Sierra Beverage Company in Merced consolidate to become Delta Sierra Beverage in Modesto.
2010
Delta Sierra Beverage merges with Anheuser-Busch owned distributorship in Stockton.
Currently Delta Sierra Beverage services more than 2,600 retail accounts in all or parts of eight counties.